Norwich University

The Norwich University 2025 on-campus campaign delivered powerful, measurable growth across every major engagement point. Our creative strategy drove more than 126 million impressions and over 2 million video completions, significantly expanding brand awareness and reach. Key academic programs saw dramatic increases in inquiries—some rising more than fourfold—while overall inquiries hit 156% of goal. Event and visit promotions consistently outperformed expectations, with registrations for tours, open houses, summer programs, and specialized weekends all exceeding targets. Conversion-focused creative helped strengthen the application pipeline, increasing both application and acceptance rates year over year. Across the board, each campaign stream—from lead generation to program-specific pushes—demonstrated strong audience response and clear return on investment. These results reflect the impact of thoughtful targeting, compelling storytelling, and creative that truly resonates.

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Below is a small glimpse into dozens of creative campaign assets that helped produce these results.