Exerience
Profile
With over 20 years of experience in the advertising and marketing industry, I’m an experienced Graphic Designer with a passion for building compelling brand stories and systems. I’ve led creative teams, partnered closely with strategists and clients, and delivered thoughtful, visually driven solutions across print, digital, and integrated campaigns. Blending concept with craft, I bring a collaborative mindset, a sharp eye for detail, and a results-focused approach to every project—whether leading a team or jumping in hands-on.
Skills
Expert - Adobe Creative Suite; InDesign, Photoshop, Illustrator, Acrobat, Microsoft Powerpoint
Advanced - Adobe XD, Express, Microsoft Word
​
Knowledgable & Learning - Adobe Firefly and After Effects, Figma
​
Tactical - Logos, brand development, rebrands, creative concepting, campaign execution, exhibits, trade shows, photoshoots, vendor management
Print - Packaging, outdoor, signage, stationery, brochures, flyers, postcards, print ads, environment, production
Digital - Social media ads, posts and profiles, essentials websites, landing pages, animation, display ads, presentations, light video editing
​
Management - Multiple project loads and prioritization, art direction, oversight and delegation, client interaction
​
Results - Proven, measurable, real-world impact
​
Sweet Extras - Business Management Certification, Davenport University; Gold Addy, Spectrum Health; Marketing Excellence Award, Choice One Bank; Silver Addy, Rehmann Financial; Guest Judge, Northern MI MAX Awards
Work Experience
2025 - Current
Graphic Designer, (Self-Employed), Rockford, MI
2012 - 2026
Creative Lead, ddm marketing + communications, Grand Rapids, MI​
2002 - 2012
Art Director, B+B Marketing + Communications, Midland, MI
Education
2002
Ferris State University / Kendall College of Art & Design, Bachelor of Science, Visual Communication
​
With Honors