Exerience
Profile
With over 20 years of experience in the advertising and marketing industry, I’m a Graphic Designer and Art Director with a passion for building compelling brand stories and systems. I’ve led creative teams, partnered closely with strategists and clients, and delivered thoughtful, visually driven solutions across print, digital, and integrated campaigns. Blending concept with craft, I bring a collaborative mindset, a sharp eye for detail, and a results-focused approach to every project—whether leading a team or jumping in hands-on.
Clients
I’ve partnered with clients of every scale—from small businesses to Fortune 500 companies—contributing in roles that range from hands-on design support to leading creative direction with multiple team members. Each client listed reflects a sustained professional collaboration of a minimum of one year, many over five, some reaching into over a decade; representing meaningful, long-term impact.
Xero Shoes
Truist Financial
Dow Chemical Company
Dow Corning
Rehmann Financial
Stryker
Norwich University
Corewell Health
ChoiceOne Bank
City of Midland DDA
Van Andel Arena
Wheatland Music Organization
Old World Olive Company
Skills
Expert - Adobe Creative Suite; InDesign, Photoshop, Illustrator, Acrobat, Microsoft Powerpoint
Advanced - Figma, After Effects, Adobe XD, Express, Microsoft Word
Tactical - Logos, brand development, rebrands, creative concepting, campaign execution, exhibits, trade shows, photoshoots, vendor management
Digital - Social media, posts and profiles, web, landing pages, animation, display ads, presentations, video editing
Print - Packaging, outdoor, signage, stationery, brochures, flyers, postcards, print ads, environment, production
Management - Multiple project loads and prioritization, art direction, oversight and delegation, client interaction
Results - Proven, measurable, real-world impact
Recognition - Gold Addy, Spectrum Health; Marketing Excellence Award, Choice One Bank; Silver Addy, Rehmann Financial; Judge, Northern MI MAX Awards
Work Experience
2025 - Current
Freelance Graphic Designer, Rockford, MI
2012 - 2026
Creative Lead, ddm marketing + communications, Grand Rapids, MI
2002 - 2012
Art Director, B+B Marketing + Communications, Midland, MI
Education
2002
Ferris State University / Kendall College of Art & Design, Bachelor of Science, Visual Communication
With Honors